Kaldewei Announces New UK Distribution Agreement With Coopers'

Kaldewei announces new UK Distribution Agreement

St. Ives, May 2011. With effect from 1st June 2011, Cooper Callas, one of the UK’s largest independent kitchen and bathroom distributors, will become the latest partner to join forces with Kaldewei as part of its nationwide distribution strategy.

Kaldewei already works with four leading distributors, including Robert Lee, who are each able to uphold the exacting standards expected of a prestigious brand and deliver excellent levels of customer service. Established in 1875, Cooper Callas has an exemplary track record and with distribution centres in Newton Abbot, Bicester, Leeds and Glasgow offers fast delivery times to over 95% of the UK population. Already representing many of Europe’s leading quality bathroom manufacturers, Cooper Callas offers Kaldewei a strong brand fit.

Kaldewei UK Managing Director, Martin Russell, comments, “This is an important and exciting step forward as it enables us to achieve full nationwide coverage that is second to none. In addition to our existing distribution partners, Cooper Callas will take Kaldewei’s iconic products to consumers the length and breadth of the UK, from Scotland to the South West of England and everywhere in between.”

Darren Cooper, Managing Director at Cooper Callas added, “We are delighted to have reached this agreement with Kaldewei. Our experience in distributing steel baths along with the unrivalled quality of the Kaldewei product range gives us an incredibly exciting opportunity. The entire team at Coopers is looking forward to a mutually prosperous future.”

The new partnership underlines a continuation of the Kaldewei UK strategy to improve customer service, reduce delivery lead times and ensure that consumers have minimal distances to travel in order to view and buy from Kaldewei’s design-led portfolio of over 300 baths and shower trays crafted from beautiful and durable 3.5mm steel enamel.